Here at ELLE, we always strive to bring you the most exclusive content. But, as many of you will soon see when you get the April issue in the mail, we really went out of our way to put you first, literally. This month, 50,000 ELLE subscribers will see their names on the cover of the magazine, followed by a special note from Kim Kardashian West herself.

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This novelty was made possible thanks to the latest technology brought to us by HP Inc. (HP), who worked with our printers, Quad Graphics, to update the way we print the magazine. Meaning that we pretty much changed the printing game forever, just for you.

Why go to such lengths to create this special issue? Because we appreciate you and so does our editor in chief, Nina Garcia. “Partnering with HP to create a personalized cover allows ELLE to connect with our readers in a completely different way, delivering a deeply personal experience, right to their homes,” she says.

Boo George

So now that you have an idea of just how much we think about of you, we’d love to know what you think of this. If you get a custom cover, share it using #KKWxELLE and we’ll be reposting many of you on our Instagram Stories.

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If you didn’t get a personalized copy this time around, don’t fret. This is only the beginning. Our editors are hard at work developing more custom content that’ll continue to speak directly to you.

Check out the video below to see this issue hot off the press and head on over to HP to get even more information on how this was technologically possible.



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