Back in December, Kanye West made a bold move and decided to skip New York Fashion Week and debut Yeezy Season 6 on his wife/muse Kim Kardashian West instead.
In a string of photos published on her Twitter account, Kardashian West ran everyday errands around Los Angeles, went for a McDonalds run, took some business meetings, and even visited a storage unit in Carine Roitfeld-styled looks from the collection.
Now, just days before New York fashion week, Mr. West has enlisted friends of the brand to reenact these iconic Kim moments. Instagram models, influencers, and friends of the brand rolled out photos in the same looks and locations as Kim’s pictures on Instagram this evening. Paris Hilton, Kristen Noel Crawley, Jordyn Woods, Amina Blue and many others have gotten in on the action.
Do yourself a favor and check out the hashtag #YeezySeason6 on Instagram to see who else is participating. It’s pretty genius.
Editors' Pick of the Week
KKW FRAGRANCE (KKW CRYSTAL GARDENIA CITRUS 30 mL)
- KKW FRAGRANCE (KKW CRYSTAL GARDENIA CITRUS 30 mL)