What a rude question — of all the categories, lipstick formulas come in so many varieties and are so good at so many brands! These days, some of my very favorite, go-to shades have been by Urban Decay, so I think at this moment in time, I have to give it them. Plus, I enjoyed their previous lipstick formulation, the current Vice Lipstick range, and they have a lot of variety in finishes + color so there’s a lot of variety to choose from! Other contenders: MAC (classic, tons of formulas), Bite (but I tend to like shimmery lipsticks, which they NEED but don’t have!), and Pat McGrath (great formulas but I need more color ranges and I’d like a luminous/pearl finish WITH high coverage).