Dying your own hair is the sort of situation that could go wrong in one million different ways. But with some help from trusted professionals the DIY-ness of it all can be significantly easier. That’s why we tapped color gurus Moiz Alladina, who counts Tilda Swinton and Gigi Hadid as clients; Rita Hazan, the wiz behind Beyoncé’s signature golden blonde; Simone Pearl Mangano, an NYC colorist known for giving the platinum touch; and Holly Mills the mastermind behind Duckie Thot and Alia Shawkat’s hair to give us insider tips on how to do a DIY job right, along with their favorite at-home kits.

Garnier Nutrisse Nourishing Hair Color Creme

amazon.com
$23.67

For a blond dye job, Hazan prefers Garnier Nutrisse. “Always pick an ash or neural tone,” she says. “Your hair will naturally pull warmth so this will reduce it a lot, unless you want a warm tone.” Garnier offers ash blond, ash brown, and just ash, so you have a number of options from which to choose. 

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Clairol Nice ‘N Easy Hair Color

amazon.com
$11.70

When deciding which blond dye to choose, Hazan suggests “choosing something with gold in it.” A golden blond or chestnut will have the right amount of richness to make hair look professionally dyed instead of the result of a one-toned box.

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Clairol Natural Instincts Semi-Permanent Hair Color

walmart.com
$6.92

Use “vegetable dye if you want something to richen (darken) your color,” advises Hazan. She suggests Natural Instincts from Clairol for semi-permanent jobs because the color eventually washes out so you don’t have to worry about noticeable roots.  

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Ouai Sun of a Beach Ombré Spray

sephora.com
$24.00

Though technically not an at-home color kit, Mills consider this to be a revamp of the classic Sun-In spray. “I love it because it’s so easy and gentle,” she explains. “You spray it on, comb it through, and let your hair naturally lighten in the sun.” The formula lightens hair up to three shades, so dark hair will become a coppery bronze and lighter shades will have a sun-kissed glow. 

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Vidal Sassoon Pro Series Revlon Colorsilk Beautiful

walgreens.com
$10.49

“Vidal Sassoon takes a little longer but the color is much more vibrant,” Alladina says. “Apply it to your roots and wait 20 minutes before you apply the color to the middle and ends.” Added bonus: The included conditioner leaves hair super shiny.

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Garnier Nutrisse Permanent Haircolor

garnier
garnierusa.com
$7.99

Alladina approves of this Garnier box for redheads. “It is rich in color since it has a lightening effect after a few washes,” he says. Apply Vaseline around the hairline so you don’t stain your skin and if going darker, he notes that the “ends should always be lighter, so don’t apply all-over at once.” 

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John Frieda® Precision Foam Colour

John Frieda
target.com
$11.99

Alladina likes John Frieda for long and thick hair because of its easy application. Apply the mousse to roots for 15 minutes first, then pull through to the ends for another 10 minutes.

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Clairol Nice ‘n Easy Permanent Hair Color

ulta.com
$6.99

“Nice’n Easy by Clairol is great for gray coverage,” Hazan suggests. If you’re having trouble with instructions (which you should follow to a T), she recommends calling the number on the box for their actually-helpful tip line.

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Clairol Nice ‘n Easy Root Touch-Up 4 Kit

target.com
$6.89

“Clairol Root Touch-Up is a reliable standby for when a visit to the salon isn’t doable,” says Mangano. Use less product so it doesn’t get too opaque.

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